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PR & Web 2.0

Running through the electronic archive of my public corporate life at various stages it’s easy to overlook the successes and key lessons learnt.


I recently found this while googling and giggled out loud. Yes, I google’d myself and no it’s not narcissistic (maybe a little), but it’s also Step #1 in proactive reputation management.

Not surprisingly, I recommend it to everyone who is working, posting, socialising, engaging or remotely interested in finding out what’s out there on the world wide web.


As it stands, a snapshot or digital newspaper archive like the NZ herald article that you can show-off to those around you, is frankly, irrelevant beyond providing a good giggle and a Delorian-style cruise back to the future.


Why is this?


Someone recently tried to tell me there’s no such thing as a bad experience, only a learning opportunity… I told said person I thought this was an interesting perspective and looked forward to reviewing the discussion after they’d started their internship – their first ever job.


Now the blank, incredulous stare was a given, as was the accompanying, ‘If I don’t like it, I’ll just leave. It’ll be their loss’…


And I daresay, it would have been too… the loss of time wasted navigating the HR necessities of dealing with the uninitiated, highly competent and astute ‘trophy generation’ egos hovering on the bottom rung of the ladder.


Don’t get me wrong, I love generation next. I think they are fabulous assets to a crazed world of societal plaster-cast mouldings of the various castes of prior generations. And they are real contributors to business, if you’re open-minded enough to listen and learn.


After all, mentoring works best both ways #FoodForThought


Originally posted to how2social.com


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