Digital Media Academy’s vision is to empower athletes, coaches and administrators through education about how to create knowledge and value on new social and digital media. The Social Sports program empowers professional athletes, teams and organisations to harness the power of the internet communications technologies to build brand value. The program is born out of ongoing social media in sports studies that began at the University of Sydney in 2010 in the form of a Master’s

This is a great declarative piece of social communications. By this I mean, it is great to see a public sports figure take a claim to his side of the story. In regard to a video circulated that features me in it, I want to state the following: I categorically deny any previous affiliation with Chris Bloomfield. I had never previously met Chris Bloomfield, who I understand is a former Titans under-20s player, before Saturday, although we have mutual friends . Over the weekend

Since the return of founder Jack Dorsey as CEO in 2015, Twitter has reclaimed its engineering roots. Not surprisingly, platform change has been afoot. Over the past couple of months, Twitter has: added the feature ‘poll your community’ – a nifty little tool enabling you to write a research poll (from the comfort of your twitter app) and send it out into the Twitterverse for feedback – something this user has done on several occasions with variant degrees of success. Introduce

DMA's vision is to empower athletes, coaches and administrators through education about how to create knowledge and value on new social and digital media. The @Play SocialSports program empowers professional athletes, teams and organisations to harness the power of the internet communications technologies to build brand value. This program was originally born out of social media in sports studies that began at the University of Sydney in 2010 in the form of my Master’s thesis

#SocialRiskConf #SocialMedia #socialmediarisk #sport

The last time I spoke about sport and social media, Black Caviar provided the living breathing example of how great sports brands can tweet. Today, Quade Cooper’s weekend tweets provided a great example of twi-versations that occur during an employer/ employee divide. No one likes an unhappy workplace, however, two tweets can say a lot about a person and a company. While ‘toxic’ may be an apt description of any organisational approach that uses traditional media management me

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